Torpedo Juice moves into The Pantiles

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On January 5, 2009 Torpedo Juice moved into new premises at 29 The Pantiles - in the heart of historic Tunbridge Wells. The company's three directors - Gaynor Edwards, Jez Timms and Chris Marwood - decided to join forces in creating an agency for 21st century businesses that want ethical, best practice marketing services.

Good marketing is about getting a brand and name out there, in front of the people who may benefit from the service. In an unusual move for a design agency, Torpedo Juice wanted to be based in a shop. Formerly Beau Nash Antiques, 29 The Pantiles offers two floors of creative space and delivers web design and development, PR, photography, print management, graphic design, logo creation, copy writing and much much more.

"Our established clients all approve of the move. They like being able to pop in for a quick chat. We've also generated a surprising amount of business from people walking past," says Gaynor.
"That's one of the great things about people in the Tunbridge Wells area, there's a rich seam of entrepreneurial spirit," continues Gaynor. "London may be suffering during this recession, but SMEs in Tunbridge Wells are carrying on regardless. Some have seen the recession as an opportunity, taken redundancy and are now looking to set up their own business."

Torpedo Juice Director, Jez Timms co-founded Tunbridge Wells business networking group West Kent Networking in Spring 2007. This free group was formed to bring back old school networking, where joining fees and exclusion by industry sector were not enforced. As of March 2009 over 250 members have joined and enjoy monthly relaxed and informal meetings at venues in the local area.

In the summer of 2008 Jez and Gaynor co-founded MeejaHub, a not-for-profit networking group for Media and Creative Professionals in Tunbridge Wells.

"The aim was never to make money," says Jez. "We saw the potential and calibre of people in this part of Kent and thought we'd like to help them help themselves by offering forums where they could meet and exchange ideas."

Of course, in times of recession companies need to up their marketing activity. A diminishing market means a bigger slice of the cake is required and any means of getting your name out there is positive.

Torpedo Juice's directors also hope that some larger companies based in Kent and Sussex may 'shop local' instead of using London-based agencies. Torpedo Juice has the background, experience and talents of the London agencies, but can offer a far more competitively priced service. With a stand at Kent's 2020 exhibition, this is one of the messages the agency will be trying to convey.

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