Project Overview

Client Name:

Services provided: Web design, logo design, graphic design and web content management system.

Website design: View live site

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Project Description

Live & Let Fly is a fly fishing tuition business offering bespoke courses to beginners and experienced fishermen in Kent and East Sussex. The client needed someone to translate his concept into a strong brand presence that could be rapidly rolled out into new areas as the business developed. Torpedo Juice worked closely with the client to define Live & Let Fly’s ethos and target market and then created a logo that accurately reflected these elements.

This project involved a delicate balancing act: it was vital to ensure the website appealed to a broad target audience without alienating the traditional demographic of the fly fishing world. For Live & Let Fly, it was particularly important that the website echoed the company’s focus on a high-end, tailored offering that would differentiate it from competitors.

In addition to the overall site design, Torpedo Juice focused on seamlessly incorporating PayPal functionality to enable customers to purchase fly fishing vouchers online, plus a blog to showcase latest events and news. The agency also designed high-quality business cards with a special trout pattern on the reverse, as well as a die-cut fish-shaped design for Live & Let Fly’s vouchers.

Work completed includes:

  • Logo design
  • Sourcing and editing of images in line with brand values
  • Design and development of website, including ecommerce functionalit
  • Design and print management of fly fishing vouchers
  • Design of business cards

As Live & Let Fly expands throughout Kent and East Sussex, Torpedo Juice will continue to support the business with ongoing website design and highly targeted marketing collateral.

Get in contact with the Team for a quote or a no pressure chat

Drop the team an email or call us on 0845 520 5250 to discuss branding, websites, online and offline marketing, PR, photography and much much more.