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Opposed to the policies of uncaring corporations and the domination of the homogeneous High Street, we believe there is such a thing as positive consumer choice.
If made aware of the alternatives available, we are convinced many consumers would invest in a product
or service that not only enriches their own life, but
that of a wider community.
The planet is changing, along with the public’s awareness of fair trade, social responsibility, carbon offsetting,
organic farming and the harsh reality of global warming.
Recent research said of today's affluent, young professionals: “Unlike their yuppie predecessors,
they care about the world... and endeavour to be responsible consumers.”
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