Email marketing, as part of an overall marketing strategy, is one of most affordable and effective ways to reach your target audience and connect with your customers at a more personal level.
The Marketer email tracker 2018 report found email marketing’s return on investment (ROI) is £32.28 for every £1 spent, up from £30.03 last year, proving that it's still miles ahead of social media marketing and paid for online advertising.
Like the CMS on our websites, we've designed an easy to use bespoke email marketing system, Torpedo Mail, that makes sending newsletters and special offers out to the people on your mailing list a doddle. It's also very sophisticated, giving you the option to track each step of the customer journey, and allowing highly specific segmentation and targeting.
Since the advent of GDPR and stronger privacy laws, it's especially important to manage your mailing lists responsibly and use software that protects clients' data and gives clear opt-in and unsubscribe options. Our software does this automatically for you, giving you the piece of mind that you are compliant.
We're also on hand to run the campaigns for you. We have a pretty good track record with our existing clients, with an open and click through rate well above the industry averages. With our marketing know-how, we'll write the newsletters in the right tone to keep it consistent with your branding and business voice, and with the right hooks to get you the results you want.
We'll advise on how to tie it in with other marketing campaigns, like special offers or promotions you are running in-store. Email marketing is a great way to manage loyalty scheme and offer members' discounts, and because all the people on there have chosen to sign up to your mailing list, you know they're already warm to you. With our help you can convert them into loyal customers for life.
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