There's no point commissioning a beautiful bespoke website design if you don't put as much effort into getting the content right. What you say in your website, and how you say it, is as important as the look and feel. It's your sales pitch, what makes visitors to your site decide to stay, and it determines your search engine rankings.
Part of helping you to develop your brand identity also involves researching a list of keywords that that customers use when they're searching for or talking about your type of business. We get to know your company and what it stands for, so that we can translate that into the right message, creating a strong brand that will stand out from the rest.
Clients often make the mistake of writing their web copy only from their perspective, as their life story, when what website visitors want to read is how well you understand them and can solve their problem. Clearly, and succinctly, with the right SEO keywords subtly woven in so as to be picked up by the search engines and make you more discoverable online.
We've been researching and writing clients' web copy for as long as we've been designing websites. We've worked with a huge variety of industries: consumer led, B2B, community, professional services, charity, health and wellbeing. Because we're also business and marketing people, not just writers, we understand the commercial element too, the importance of the call to action.