Your brand identity is made up of a whole host of different elements: the colour palette that defines your company’s personality, fonts and typography, email signatures, the voice you write in, your social media presence, blog posts. Individually, they may not seem like much, but together, they create a powerful message about your business.
As the shift online continues and consumers expect to be able to do business via social media platforms, it’s become more important than ever to be able to present a strong, memorable personality to your market. Now your brand is so much more than just a logo or the colours you choose. It is your whole business.
Our tried and tested formula is one part collaboration, one part creativity and one part research. We get under your skin to understand you and your business so that we can create a brand identity that reflects your personality as well as drawing on our own industry insights.
We craft every aspect from name and logo design to defining your key brand messages. We also include business cards and social media avatars as standard in our branding projects.
We like to take a personal approach to any branding projects and always like to meet first with a client to discuss the aims and objectives of the business, target market and even likes and dislikes in terms of colours or styles.
From that, Torpedo Juice then create 3 concept designs, mocked up in situ that really give the client an idea of what the new brand would look like in real world scenarios.
After feedback on those concepts, we refine the design until the client is happy to sign off on a final version. That final design is then presented in industry standard formats for print and online use.
If business cards and common stationery have been requested, then we move on to that stage of the branding process, again, with concept designs to final sign off.