The right headshot on your website or LinkedIn profile can take a lot of the hard work out of attracting customers to your business. First impressions count, so make sure your portrait photo is saying the right things about you.
With so much of business now being done online, and potential clients often starting the interaction with your company on social media, it's more important than ever to convey a professional, yet approachable, image with your headshot. A portrait photo is as much a part of your brand as your logo is, and should reflect your branding accurately and consistently across all the different media where your picture might be seen.
Whether you're building a personal brand, need a photo of yourself for a press release, your blog, Twitter or LinkedIn page, or have a gallery of team members on your company website, a selfie on your mobile phone will not give customers the right first impression. Only an experienced professional photographer, with the right lighting and equipment, fully understands how best to capture your portrait so that it reflects your brand and shows you at your best.
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