Relaunching an iconic brand in the world of motorcycling

Roadskin Motorcycle Wear

Project Summary

  • Client: Roadskin Motorcycle Wear
  • Services: Logo design, brand management, clothing design, photography
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Project Details

Roadskin, based in Tunbridge Wells, are one of the world's leading manufacturers of protective armoured jeans for motorcyclists. They approached us wanting to revamp the current brand and relaunch to other demographics that they felt they could target.

Torpedo Juice researched further potential demographics and designed a new brand and a suite of graphic designs to adorn new clothing ranges, which will supplement their core offering.

As of Spring 2021, we are in the process of producing product photography and videos to relaunch the new Shopify powered ecommerce website, showcasing the new brand. We are currently hired on a retainer basis to also provide ongoing content and manage the entire social media campaigns that will compliment traditional offline marketing campaigns in leading motorcycle magazines and press.

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