Roadskin, based in Tunbridge Wells, are one of the world's leading manufacturers of protective armoured jeans for motorcyclists. They approached us wanting to revamp the current brand and relaunch to other demographics that they felt they could target.
Torpedo Juice researched further potential demographics and designed a new brand and a suite of graphic designs to adorn new clothing ranges, which will supplement their core offering.
In the Spring of 2021, we launched a new Shopify powered ecommerce website, showcasing the new brand. This included all the photography required and the copywriting for the products and website in general.
This then lead to a full marketing campaign, online and offline, getting the products reviewed by industry journalists and influencers on board to promote the products on social media.
After 2 years, we have helped to increase the turnover by 400% and are now in the process of taking the brand to the EU and US markets to expand the reach and deliver further growth.
We successfully attained global rankings (top three and above positions) for our client's products on Google, surpassing even well-known industry competitors including Amazon.
Torpedo Juice are hired on a retainer basis to provide ongoing content for search engine ranking placement, blog articles, PR and to manage the entire social media campaigns that will compliment traditional offline marketing campaigns in leading motorcycle magazines and press.